Ben's Original | Logopedia | Fandom
The new name, Ben's Original, was revealed on September 23, 2020, along with a new logo. Packaging using this logo and name was rolled out in May 2021. 2020–present
Ben's Original - Wikipedia
In the aftermath of the murder of George Floyd, Mars, Inc. announced on June 17, 2020, that it would be "evolving" the brand's identity, including the logo. The move followed just hours after Quaker / PepsiCo changed the name and logo of its Aunt Jemima brand amid accusations of …
Our History - Ben's Original
BEN’S ORIGINAL™ has been a household favorite for over 70 years. Read through the timeline of the rich history (and exciting future) behind the rice products you love.
'Uncle Ben's' Rice Has Officially Changed Its Name And Logo To 'Ben's …
Sep 24, 2020 · Uncle Ben's rice has officially changed its name and logo. The brand, which has been criticized for perpetuating racial stereotypes, will now be known as Ben’s Original, the company announced on...
Uncle Ben’s has a new name: Ben’s Original | CNN Business
Sep 23, 2020 · Mars will change the name of its Uncle Ben’s rice products to Ben’s Original and drop the logo depicting a Chicago head waiter as part of the company’s previously announced plans to create...
Mars Food Announces the Uncle Ben’s® Brand Will Change its Name to Ben’s...
LONDON (September 23, 2020) – Today, Mars Food announced it will change the UNCLE BEN’S ® Brand to Ben’s Original™, signaling the brand’s ambition to create a more inclusive future while maintaining its commitment to producing the world’s best rice.
Mars drops Uncle Ben’s, reveals new name for rice brand
Sep 23, 2020 · NEW YORK (AP) — The Uncle Ben’s rice brand is getting a new name: Ben’s Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a racial stereotype. Packaging with the new name will hit stores next year.
Uncle Ben's rice changes name and logo after racial ... - GoodTo
Sep 24, 2020 · The makers of Uncle Ben's rice have announced a brand revamp - changing its name and logo. The line of rice products, owned by global company Mars, has ditched its branding following criticisms it was playing into racial stereotyping.
Uncle Ben’s rice reveals new name, logo - New York Daily News
Sep 23, 2020 · The brand will now be called Ben’s Original and will no longer feature an image of an African-American man on its boxes, parent company Mars Inc. announced Wednesday.
How Ben’s Original changed out-of-date image to offer ... - The …
Jun 15, 2022 · The brief. The brand listened and learned from thousands of consumers, its own associates and other stakeholders from around the world – particularly those in the Black community – to better...