Feb 16, 2010 · In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how …

Books Switch: How to Change Things When Change Is Hard Switch asks the following question: Why is it so hard to make lasting changes in our companies, in our communities, and in our …

Switch: How to Change Things when Change is Hard is written by Chip Heath & Dan Heath. Chip Heath is a professor at Stanford Graduate School of Business, focusing on courses about …

Feb 16, 2010 · In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how …

Aug 19, 2025 · Packed with real-world examples, Switch offers a roadmap to making lasting change—whether in business, communities, or personal life. Find the Bright Spots – Focus on …

Oct 30, 2022 · (1) Script the Critical Moves: ensure there is clarity of purpose and of next steps. This removes ambiguity, which is exhausting to the Rider.

Feb 16, 2010 · Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip …

In ‘Switch: How to Change Things When Change is Hard’, the ‘bright spots’ concept refers to the identification and replication of successful elements within a system. It’s about focusing on …

Feb 16, 2010 · When we change, we replace unconscious behaviors with conscious ones, and that can be exhausting. To see what we mean, we want to invite you to participate in a famous …

Drawing on extensive psychological research, Chip Heath explores why individuals and organizations struggle to implement meaningful transformations, offering a compelling …