Carrying forward the momentum of the previous versions of ‘The call of the blue’, India Yamaha Motor (IYM) launched the ...
The CMO’s MO (modus operandi) shines the spotlight on some of India’s prominent chief marketing officers as they share their ...
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Cindy Gallop has spent years calling out the ad industry's darkest secret—systemic sexual harassment. Now, she’s fed up with ...
With 11% share of the total digital media industry, influencer marketing is exhibiting more than 20% annual growth, finds IMR ...
Four years ago, the menstrual hygiene brand launched its ‘It’s just a period’ campaign, which champions healthy period conversations amongst people who matter most to a young girl—her family. It aims ...
In an exclusive conversation with Campaign, OML Entertainment’s new CEO explains the importance of long-form and short-form ...
In an exclusive conversation with Campaign, Tusharr Kumar explains the importance of a long-tail content strategy, the future ...
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We are swimming in a sea of data and drowning in the lack of intelligence: Adobe’s Richard Whitehead
As AI-driven tools reshape global marketing strategies, Adobe sets its sights on India’s dynamic agency landscape, but will ...
In a move to broaden its portfolio, creative agency Talented, led by Gautam Reghunath and PG Aditiya, has invested in Early, ...
Articles written by Tanya Kennedy ...
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