The model provides access to Google's MMM Data Platform, which offers core data such as impressions, clicks, and costs, as ...

In the rapidly shifting landscape of artificial intelligence, the recent market developments have raised important questions ...

Google's new developments aim to help marketers optimise budgets, enhance ad performance, and measure marketing effectiveness ...

To support marketers on their implementation, Google is introducing a partner program with over 20 measurement partners.

Malibu Boats, Inc. ( NASDAQ: MBUU) Q2 2025 Earnings Conference Call January 30, 2025 8:30 AM ET Steve Menneto - Chief Executive Officer Bruce Beckman - Chief Financial Officer ...

A certified partner program with measurement experts trained to support advertisers in implementing Meridian, Google's marketing mix modeling measurement system, will also launch.

Marketers and data scientists have a new tool to help them measure the effectiveness of their efforts. The post Google ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. American Express will pay about $230mn to resolve a US federal investigation into allegations that it ...

Not every channel in your marketing mix should be measured by direct purchases. Just last year, in North America, the average person owned 13 devices – a 63% increase from 2018. Users leverage ...