The model provides access to Google's MMM Data Platform, which offers core data such as impressions, clicks, and costs, as ...

In the rapidly shifting landscape of artificial intelligence, the recent market developments have raised important questions ...

Google's new developments aim to help marketers optimise budgets, enhance ad performance, and measure marketing effectiveness ...

Malibu Boats, Inc. ( NASDAQ: MBUU) Q2 2025 Earnings Conference Call January 30, 2025 8:30 AM ET Steve Menneto - Chief Executive Officer Bruce Beckman - Chief Financial Officer ...

Lennox has capitalized on its efforts to gain market share and improve its cost structure against a backdrop of improving end-market demand. Its margin expansion story has been remarkable, with ...

A certified partner program with more than 20 measurement experts - who have been trained and certified to support advertisers in implementing Meridian, Google's marketing-mix modeling measurement ...

Marketers and data scientists have a new tool to help them measure the effectiveness of their efforts. The post Google ...

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

If you think Spotify was designed to be a music platform, you’ve been tricked. Liz Pelly has the receipts. "There's a quote ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. American Express will pay about $230mn to resolve a US federal investigation into allegations that it ...