Apple's smartphone shipments in China plunged 25% in the fourth quarter of 2024, data from research firm Canalys showed, as the iPhone maker faced mounting pressure from a resurgent Huawei in one of its biggest global markets.

Apple ( NASDAQ:AAPL) slips fractionally in premarket trading after losing its top spot in China's smartphone market in 2024. Local brands Vivo and Huawei move ahead as Apple's shipments drop 17% to 42.9 million units, bringing its market share down to 15%, according to Canalys.

Smartphone shipments in China grew for a third consecutive quarter in Q4 after declining for more than two years, data from Canalys showed.

Apple smartphone shipments in China fell 25% in the fourth quarter, while Huawei's rose 24%, data from research firm Canalys showed on Thursday. Apple shipped 13.1 million units versus Huawei's 12.9 million,

Phone shipments plummeted 25 per cent in China last quarter, pushing Apple to third place for the year amid rising competition.

Apple lost its status as the best selling smartphone brand in the crucial Chinese market last year, new data showed Thursday, with a pair of local rivals surpassing it with surging shipments.

Apple was dethroned as China's biggest smartphone seller in 2024, with local rivals Vivo and Huawei overtaking the iPhone maker after its annual shipments in the country declined 17%, data from research firm Canalys showed on Thursday. Julian Satterthwaite reports.

In 2024, smartphone shipments in mainland China reached 285 million units, a year-on-year growth of 4%, according to market analyst firm Canalys. Vivo led

Apple was dethroned as China's biggest smartphone seller in 2024, with local rivals Vivo and Huawei overtaking the iPhone maker after its annual shipments in the country declined 17%, data from research firm Canalys showed on Thursday.