Apple is scrapping an ambitious AR glasses project. What does it mean for the future of the Apple Vision Pro and VR at Apple?

Apple is reportedly working on smart glasses running a version of Vision OS, the stack powering its Vision Pro headset. There ...

Apple’s got it completely backward: Apple should kill Vision Pro 2 and pour more resources into its smart glasses project.

A cumbersome build married to a sky-high asking price for the Vision ... for what kind of features and perks Apple should ideally offer on a pair of smart glasses. Google’s AR smartglasses ...

Meta's investment in VR/AR could surpass $100B by 2025, with $80B already spent. It sold 1M Ray-Ban glasses in 2024, with ...

Apple has shuttered a project to build a first-generation pair of advanced augmented reality (AR) glasses. This marks the second moonshot project the company has shut down in less than a year after it ...

One reason is its price, unsurprisingly, the other one being "its cumbersome design". So Apple is now looking at the future and the next big thing, and apparently smart glasses are it. Thus ...

It could have given Apple an offering at a lower price point than the Vision Pro and more in line with Ray-Ban Meta’s smart glasses or even the X-Real’s, which can also take a screen and ...

Its $3,499 price tag, however ... that rely on other devices to do the heavy lifting. A pair of Apple smart glasses could take some cues from the AirPods. The AirPods, for example, can announce ...

While we've now got the Apple Vision Pro headset, its hefty $3,499 price tag and goggle-like ... needed three to five years to release the smart glasses. The company needs to make a small device ...

The Apple Vision Pro, introduced in 2023, is a technically impressive device with next to no use cases and an extremely cost-prohibitive price tag ... The company’s Smart Glasses, a ...