Apple is scrapping an ambitious AR glasses project. What does it mean for the future of the Apple Vision Pro and VR at Apple?

Apple’s got it completely backward: Apple should kill Vision Pro 2 and pour more resources into its smart glasses project.

Meta's investment in VR/AR could surpass $100B by 2025, with $80B already spent. It sold 1M Ray-Ban glasses in 2024, with ...

Apple’s now-shelved glasses would also have competed with similar offerings from XReal and Lenovo, both of which manufacture consumer smart glasses ... and the $3,499 price tag.

Apple, a leading tech company has reportedly halted the development of AR smart glasses which were designed ... ALSO READ: Vivo V50 India price and specifications leaked ahead of February ...

which already sells a popular set of Ray-Ban smart glasses." Meta is working to add augmented reality capabilities to its devices. It expects to have a product ready by 2027—the same year Apple ...

Apple risks losing ground to Meta Platforms, which already sells a popular set of Ray-Ban smart glasses. Meta is working to create ... the Vision Pro’s slow sales were initially blamed on its hefty ...