Cyprus Mail on MSN7d
Legally, they can’t be called ‘uggs’ outside of Australia
By Alexandra Sherlock Australian-owned brand UGG Since 1974 has announced it will change its name to “Since 74” for sales ...
The Ugg boot brand name dispute is getting ugg-ly
But it turns out there's been a bitter trademark war waging over the boots in recent years, and a heavy blow has just been dealt to an Australian family-run Ugg boot manufacturer by California-based ...
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The Ugg brand name dispute is almost as ugly as the boots
You're imagining a pair of soft sheepskin boots that are, let's face it, kind of ugly (we're allowed to say that – apparently ...
Legally, they can’t be called ‘uggs’ outside of Australia – but the name will stick regardless
After years of legal challenges between Australian manufacturers and American footwear giant Deckers Brands, UGG Since 1974 will drop ‘ugg’ for international sales.
Australian ugg-boot maker forced to rebrand after trademark battle with American rival
Ugg Since 1974's owner said it was rebranding outside Australia as it was "extremely hard fight a lawsuit against a multibillion-dollar company." ...
New York Post24d
Australian ugg retailer forced to change its name over US shoe giant
A nearly decade-long legal battle has resulted in an iconic Australian brand having to change its name when shipping overseas. Todd Springthorpe from UGG Since 1974 said the brand was being sued ...
Yahoo Finance25d
Australian-Owned Ugg Since 1974 Changes Name Amid Ongoing Legal Battle with Deckers
An Australian-owned footwear company is changing its name amid a lawsuit with Deckers Brands and its Ugg label. According to a TikTok posted by Ugg Since 1974 owner Todd Watts, the ongoing lawsuit ...
How UGG became one of the top 10 hottest brands of the year
Ten years ago, if I were to tell you that UGG boots would be among the top 10 hottest fashion brands of 2025, you probably ...