Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

After seeing Neil Patel's Reel on Instagram showing off his social media strategy for 2025, here is what I am keeping note of ...

In today’s digital age, consumers interact with brands through multiple touchpoints—websites, social media, emails, mobile ...

A CCRC has found that expanding its marketing efforts to include social media platforms has resulted in measurably improved business metrics.

Social media tools are the unsung heroes of the digital world. By 2025, these tools have become even more essential for ...

Before buying, today’s customers look beyond these to find what is being touted by trusted sources on the internet, via ...

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

Looking to for-profit marketing strategies can provide nonprofits with a way to attract more attention and supporters.

How Duolingo's unhinged social strategy—rooted in humor, cultural relevance, and a quirky mascot—has turned the app into a ...

In 2025, law firms must embrace the rapidly evolving digital marketing landscape to stay competitive and capitalize on ...

Experts at the e4m India Brand Conclave 2025 emphasised brand identity, storytelling, and strategic platform selection for ...

Incorporating cyber security into your digital marketing strategy is a proactive approach to maintaining brand integrity.