At a time when major phone releases are as high-stakes as ever, Samsung tries to set the $800 Galaxy S25 and $1,000 Galaxy S25 Plus apart by leaning into what's new (AI), as well as the familiar (good cameras and battery life). And I am definitely impressed.

Whenever Unpacked comes around in January, Samsung spends a load of time talking about the "Ultra" model, and very little time talking about the base and

The Galaxy S25 Ultra is expensive, but it's also good at everything, even if its cameras and battery life can't quite beat some of the best alternatives