Pernod Ricard considers sale of Mumm champagne, sources say

Exclusive: Pernod Ricard considers sale of Mumm champagne, sources say
Pernod Ricard is exploring a sale of its champagne brand G.H. Mumm, according to five sources familiar with the matter, as it looks to focus on premium labels in its portfolio.
Pernod Ricard considers selling champagne brand G.H. Mumm - Reuters
Pernod Ricard (EPA:PERP), the French spirits company known for Absolut Vodka and Jameson Irish whiskey, is reportedly considering the sale of its champagne brand G.H. Mumm. This strategy aligns with the company's focus on premium labels in its portfolio,
Pernod Ricard mulls sale of Mumm champagne
Pernod Ricard was not in a financial position that meant it needed to sell GH Mumm, the source said. Therefore, any sale would be conditional on the arrival of an offer that met its valuation of the brand, they added.
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Pernod Ricard Considers Sale Of Mumm Champagne, Sources Say
Pernod Ricard is exploring a sale of its champagne brand G.H. Mumm, according to five sources familiar with the matter.
Pernod Ricard Considers Sale of G.H. Mumm Champagne Brand
Pernod Ricard is considering selling its G.H. Mumm champagne brand to focus on premium spirits. Working with Rothschild & Co, they target a sale price over three times the brand's annual sales. The decision aligns with their strategy to streamline and enhance value amidst challenging market conditions.
Exclusive-Pernod Ricard Considers Sale of Mumm Champagne, Sources Say
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