The key motivation for Diageo's acquisition strategy is to broaden the product portfolio, which is critical in the on-trade channel (bars, restaurants, pubs). Volume in the spirits industry is more ...

Following the resounding success of the previous two editions, Seagram’s Royal Stag brings back the experiential music ...

Diageo addresses the impact of US tariffs on supply chains and removes medium-term guidance due to macroeconomic and ...

Makers of alcoholic beverages, including Johnnie Walker and Corona beer, could be caught in the crosshairs of a potential ...

While whisky enthusiasts often worry about a new whisky loch during times of high production, today's whisky world is a ...

The tour will capture the essence and energy of the evolving face of fashion, promising to redefine fashion experiences for ...

Smooth products of big whiskey brands — our pick of the best cheap bottles in India, all under INR 2000 and solid bets for ...

Blenders Pride Fashion Tour (BPFT) launched its 2025 edition titled "The One and Only" with a spectacular tribute to the legendary fashion designer Rohit Bal at Le Méridien, Gurugram on 1st February.

Blenders Pride Glassware unveils FASHION NXT – an avant-garde fashion platform that will redefine fashion experiences beyond the runway. Set to unfold in Gurugram and Hyderabad, and newer towns of ...

Pernod Ricard India took home three prestigious metals including one gold and two silvers. The brand was recognized for its exceptional marketing strategies. The brand’s success at IMA 2024 reinforces ...

Seagram’s Royal Stag BoomBox returns for its third edition, blending Bollywood's iconic melodies with contemporary hip-hop beats. With this season being produced by Mirchi, the immersive music ...

Alcohol-free drinks from celebs such as Kylie Minogue, Tom Holland and Lewis Hamilton are helping propel the category into ...