Pernod Ricard is weighing up the idea of offloading Champagne brand Mumm. The French group and its advisers are running the rule over a possible disposal, Just Drinks understands. A source familiar with the matter said the deliberations centre only on the Mumm brand and do not include Perrier-Jouët,

Pernod Ricard is exploring a sale of its champagne brand G.H. Mumm, according to five sources familiar with the matter, as it looks to focus on premium labels in its portfolio.

French spirits giant Pernod Ricard is now expecting its annual net sales to fall on an organic basis, the company said today (6 February).

Pernod Ricard has cut its sales outlook for the year, blaming China’s tariffs on brandy imports from the EU for subduing demand. The French spirits maker, whose brands include Absolut Vodka, Beefeater gin, and Jameson whisky, said organic net sales would fall by a low-single digit percentage in 2025 after previously forecasting growth of 4% to 7%.

Pernod Ricard is exploring a sale of its champagne brand G.H. Mumm, according to five sources familiar with the matter.

French drinks company Pernod Ricard has cut its 2025 and longer-term outlook and brought forward issuing of its first half results, citing challenging market conditions in the US and China.

Pernod Ricard (EPA:PERP), the French spirits company known for Absolut Vodka and Jameson Irish whiskey, is reportedly considering the sale of its champagne brand G.H. Mumm. This strategy aligns with the company's focus on premium labels in its portfolio,