The ban on absinthe in 1915 paved the way for the rise of pastis, a beloved French aperitif that remains a cultural icon today. Recognizable as the quintessential aperitif in France, its popularity ...

Pernod Ricard is also focusing on premiumization, which we think will be a long-term tailwind to both revenue and margins. This involved shedding noncore assets such as strategic wines, while ...