News influencers are reshaping media by providing real-time updates, building trust, and engaging younger audiences, ...

Few would hand their teenage child the car keys without guidance, but today's youth are often allowed to use the platforms ...

Fox Corp. acquiring Red Seat Ventures, which provides podcasting support services media personalities like Megyn Kelly and ...

Financial services advertisers must navigate platform certifications, disclosures and targeting restrictions while creating ...

Whether they take the form of a fabricated video, cloned voice or contrived image, deepfakes can erode trust and disrupt ...

At Super Bowl LIX tonight, AI takes center stage—from commercials to game tech—transforming the experience for teams, ...

Understanding what other brands are doing is important—not to copy their media mix (every brand has its own unique priorities ...

Brands that are willing to stay agile and adapt to these evolving trends will have an opportunity to capture attention and ...

Lei Jun, founder of Chinese tech giant Xiaomi, is now the fifth richest billionaire in China thanks to investors' confidence ...

Brands still struggle with measuring performance across retail media networks and ad types, highlighting a critical gap ...

As retail media spending grows beyond Amazon, transparency emerges as the key differentiator. Here's how retailers must prove ...

Social media is evolving faster than ever, and staying ahead means understanding the trends shaping user behavior, platform ...