When times are tight, it's tempting to see marketing as a 'nice to have'. But brands in the know have been investing - and ...

Adrien Brody’s Monos Travel campaign, a ‘Buy Canadian’ effort gone wrong and why an in-store Target ad in South Carolina went ...

James Quincey, chairman and CEO of The Coca‑Cola Company, said despite the advancements in AI, the technology has its ...

Artificial intelligence is rapidly transforming creative industries, redefining the processes of ideation and execution. Few companies embody this Artificial intelligence is rapidly transforming ...

Publicis Groupe has won The Coca-Cola Company's US and Canada media account from incumbent WPP following a closed review.

The Drum catches up with Yann Caloghiris at SXSW, where he says the future for agencies is designing AI-powered experiences ...

Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...

Coca-Cola's new "Recycle Me Again" bottles promise a major shift toward sustainability, but not everything is as green as it ...

Cola, or the calorie-equivalent amount of broccoli? Some scientists would tell you there’s no difference, because “a calorie ...

According to Hussein M. Dajani, Petromin’s Chief Marketing Officer, "By harnessing AI, Volvo has transformed the way stories ...

Coca-Cola (NYSE:KO) is considering a new advertising partner for North America instead of its existing media account holder WPP (NYSE:WPP), Digiday reported Friday, citing three sources.

Under the ASA’s Grinch-like interpretation of the new HFSS ad rules, it’s not just ads for specific unhealthy products that will be stolen from our screens, but scores of non-specific, ...