Philadelphia Eagles star Saquon Barkley gifted each of his offensive linemen their own truckload of Bud Light after helping him to a record-breaking NFL season.

To lure advertisers to the 50th anniversary of "SNL," NBC launched its efforts in 2023 -- months ahead of the debut of the event ...

After almost a year of hard work, it’s time for the Philadelphia Eagles and their adoring fans to enjoy the moment.

Companies like Disney, General Motors, and Pepsico are quietly backing away from diversity initiatives and language.

Budweiser starring a young Clydesdale in "First Delivery" was rated as the best Super Bowl 2025 commercial – the first time ...

What's most interesting about the advertising at the big game is the number of big names that are missing. That says a lot about the national mood.

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

As we kick off the 36th edition of USA TODAY Ad Meter, we're looking back at the greats of advertising's biggest stage. First ...

Between football earnings, a long list of endorsements and a lucrative podcast, Travis Kelce has amassed a fortune both on ...

Many restaurants have deals, freebies or discounts for customers for Super Bowl 2025, including Chipotle, Papa John's, ...