The pop star confirmed her relationship with Kansas City Chiefs’ tight end Travis Kelce in September 2023 and has regularly ...

The football league enjoyed a “Taylor Swift effect” of spikes in ticket sales and merchandise, especially among female fans, according to new data.

The NFL has reportedly amassed almost $1 billion worth of publicity thanks to Taylor Swift’s romance with Travis Kelce.

Suspicions about Taylor Swift being a business boon for the National Football League have now been confirmed, as a new report ...

Sources close to Taylor Swift revealed she will wait until her boyfriend Travis Kelce retires from the NFL before agreeing to ...

Brand value is the worth of a brand if it were to be sold, according to research firm Qualtrics.

Philadelphia Eagles RB Saquon Barkley went on The Howard Stern Show to defend Chiefs fan Taylor Swift after she was booed at ...

Patrick Mahomes, Travis Kelce and the ubiquitous Taylor Swift will be among the familiar faces for this year’s Super Bowl ...

Saquon Barkley wasn’t happy that Taylor Swift was booed at Super Bowl 2025. The Eagles’ star running back explained that he ...

Many sports fans have turned against Swift, whom they believe gets far too much television time during NFL games.

Taylor Swift has arrived to Caesars Superdome in New Orleans to support Travis Kelce in Super Bowl LIX as Kansas City Chiefs face Philadelphia Eagles.

Swift wore a white blazer to the game accented by white thigh-high boots and a red purse. She also notably appeared to wear ...