The Saudi Tourism Authority has concluded three successful days at the World Travel Market London (WTM) 2024, following a ...

Saudi's new AI travel companion promises personalised trip planning and local insights through a hyper-realistic digital ...

London, United Kingdom: The Saudi Tourism Authority (STA) this week unveiled SARA, a cutting-edge AI digital human developed to represent Welcome to Arabia as a brand ambassador, a travel companion ...

This initiative, launched by the Saudi Tourism Authority, highlights the kingdom’s commitment to embracing digital tourism and advancing AI technologies to enhance the visitor experience.

Saudi is set to make a dynamic return to World Travel Market (WTM) London 2024 with a core delegation of 61 key stakeholders, ...

granted the first six licenses for tourist yacht agents in Saudi Arabia as part of the authority’s efforts to develop a thriving coastal tourism sector. The initiative underscores the authority’s ...

Tourist destinations in the Middle East dominated the opening day of the 44th World Travel Market (WTM) in London, as more ...

The Saudi company tasked with building a mega cultural heritage project in the heart of Riyadh is close to securing $400 ...

From Sara Alsayed’s dedication to responsible tourism at Red Sea Global, guiding eco-conscious adventures, to Aya Kharabsheh’s strategic leadership at The Ritz-Carlton, Riyadh, enhancing the brand ...

The Malta Tourism Authority is intensifying its efforts to establish Malta as a top-tier destination renowned for rich and meaningful experiences that appeal to discerning travellers. By expanding ...

In the northern part of Effingham County lies Guyton, Ga., a town with no stoplights and where a roundabout helps circulate traffic on Highway 119. In the heart of the city is Guyton’s downtown ...

The Saudi Tourism Authority (STA) this week unveiled SARA, a cutting-edge AI digital human developed to represent Welcome to Arabia as a brand ambassador, a travel companion and personal concierge.