The forward has begun Maple Leafs training camp alongside Auston Matthews and Mitch Marner whom he spent time with last ...

Jake McCabe is hopeful to sign a long-term extension with the Toronto Maple Leafs, as he says extension talks have begun.

Forbes’ latest franchise valuation has the Dallas Cowboys as Planet Earff’s first $10 billion dollar team. That’s 18 straight ...

Another big week in sports marketing & B&T has all the latest here. No news on the Columbians sponsoring Josh Addo-Carr.

The Toronto Maple Leafs now having Oreo on their helmets and Milk on their sweaters is an incredibly appropriate tie-in for a club that gets dunked on, says Ken Campbell.

The Oreo logo replaces the Canadian restaurant chain Pizza Pizza, the Maple Leafs' helmet sponsor last season.

The takeover has begun. On Wednesday morning, Rogers controlling interest in the Toronto Maple Leafs when it purchased Bell’s ...

The Mondelēz-owned brand Oreo replaces Pizza Pizza in a multi-year deal with the National Hockey League franchise.

The mystery surrounding the missing "O"s from Toronto Maple Leafs' advertisements and social media posts has been solved. On ...

The Toronto Maple Leafs revealed their new helmet sponsor on Tuesday, and it didn't take long for the jokes to start rolling ...