Brands and Universities are scrambling to solidify financial terms to field competitive teams while maximizing revenues.

The creator of a fund designed to punish companies engaging in diversity, equity and inclusion activities says the Republican ...

The athletic and lifestyle footwear industry is evolving rapidly, driven by shifting consumer preferences, technological ...

Four years after the Heat’s ultra-successful Vice campaign came to an end in 2021, the team announced Thursday morning that ...

Fanatics has sold 38,000 ‘LA strong’ shirts so far. The phrase has been successfully raising recovery funds for decades. On ...

When it comes to shoes, especially gym shoes, only one name is generally considered the best these days: Nike. While it might ...

Birmingham City chief executive Garry Cook steps down from his role and his place on the Blues board "for personal reasons".

John Mattingly created magic on the court during his first two years at Phoenix Sunnyslope, a catalyst as a freshman two ...

Rec, founded by pro skateboarder Kellen James in 2018, is now a meeting point for both skate culture and sneakerheads.

Kentucky Men's Basketball commits Jasper Johnson and Malachi Moreno have made the USA roster for the 2025 Nike Hoop Summit.

Some of the nation's best girls high school basketball players will take the floor together this spring at the Nike Hoop ...

Milwaukee police are asking the public for help in locating a critically missing 13-year-old girl. Lanydria Beard was last ...