Brands and advertisers just now settling into a post-COVID marketing rhythm could be facing another major disruption, this time in the form of a global recession. With 60% of economists predicting a ...

Google showcased a series of new AI-powered advertising and marketing tools at its annual Google Marketing Live India event, ...

Alaska Airlines has a straightforward approach to measurement and attribution. The company uses Google Analytics for ...

Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix ...

Adswerve, a leading data, media and tech consultancy, today announced it has utilized Google's open-source Meridian marketing mix model (MMM) to identify a path for Alaska Airlines to further optimize ...

Recently short dramas have rapidly become a popular tool for brand marketing as an emerging online cultural product. This paper aims to explore the effectiveness of short dramas in marketing by ...

This research offers the optimization model, which is Pure integer linear programming (PILP), to solve the product mix problem based-on resources of time. The objective function is to maximize profit.

Shop Ford Model A vehicles in Meridian, ID for sale at Cars.com. Research, compare, and save listings, or contact sellers directly from 75 Model A models in Meridian, ID.

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Multilevel marketing (MLM), also known as network marketing, is a strategy used by direct sales companies to encourage existing distributors to recruit new distributors.

Marketing measurement is broken, and everyone knows it. Every week, I talk to marketing leaders who are desperate to quantify the revenue that marketing is incrementally delivering to the business.

A Worcester marketing agency has been named Best Full-Service Marketing Agency. Prime Mix Marketing received the honour in the Worcestershire category of the SME News Midlands Enterprise Awards 2025.