Discover how Google's new Meridian marketing mix model revolutionizes campaign strategies with advanced data analytics and ...

In the rapidly shifting landscape of artificial intelligence, the recent market developments have raised important questions ...

A certified partner program with measurement experts trained to support advertisers in implementing Meridian, Google's marketing mix modeling measurement system, will also launch.

Marketers and data scientists have a new tool to help them measure the effectiveness of their efforts. The post Google ...

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Not every channel in your marketing mix should be measured by direct purchases. Just last year, in North America, the average person owned 13 devices – a 63% increase from 2018. Users leverage ...

It’s been three years since Little Mix announced their hiatus in 2022 – an eternity in music – but within minutes of meeting Thirlwall, who is now 32, I’m reminded of the iron grip their ...

But, I’m willing to go out on this limb, even without a predictive model to back me up. AI momentum is bringing new meaning to marketing mix modeling, so watch this space. How brands optimize ad ...

Accurate and consistent data is the lifeblood of an effective marketing mix model. But managing this essential component is not without its challenges. When pulling data from multiple ...

“MADTECH.AI helps marketers and their agencies unify and transform their disparate data then make it available seamlessly to Keen’s Marketing Mix Model (MMM) to accelerate better ...