Alan Sugar, Apprentice

The Apprentice, review: Lord Sugar’s latest cohort sound like they’ve been generated by AI
The new series of The Apprentice (BBC One) kicks off in the Austrian Alps, so let’s dip into this year’s idiot fondue. The contestants introduce themselves with overblown statements that sound as if they’ve been generated by AI.
The Apprentice viewers stunned as Lord Sugar introduces shake-up from the start
BBC The Apprentice fans were left in shock just minutes into the new series after Lord Alan Sugar introduced a never-seen-before change to the show
The Apprentice 2025: who are Lord Sugar’s aides - and where do you know them from?
Regular watchers of The Apprentice over the years might recognise Tim Campbell as being the very first winner of the BBC show. He took part in the initial series in 2005 and won - back when an apprenticeship with Alan Sugar was up for grabs instead of an investment.
‘I won The Apprentice – I’m glad I quit my £300,000 business with Lord Sugar’
Harpreet Kaur won The Apprentice in 2022, securing a £250,000 investment for her dessert company Oh So Yum. Just a year later, she split from Lord Sugar before then parting ways with her £300,000 company the following year. But despite the major career change, Harpreet insists she has no regrets.
Lord Sugar: The Apprentice longevity is down to show being "authentic"
The Apprentice continues to be one of the most popular shows on television, with an average of 6.6 million viewers per episode during season 18. The series also proved popular with younger audiences, with 1.4 million viewers aged between 16 and 34 tuning in.
The Apprentice is back, and Lord Sugar looks like he’d rather be anywhere else
Lord Sugar is looking for yet another business partner, but these new candidates just aren’t rubbish enough to be properly entertaining

Lord Sugar wants 'bums back into office'

'I feel privileged to have met Lord Sugar'
"Lord Sugar is exactly how you see him on TV" she said, "I feel absolutely privileged to have met him and been under his ...
'Lord Sugar fired me from The Apprentice but I'll become a billionaire'
The Apprentice star Emma Rothwell spoke to Yahoo after becoming the first candidate fired by Lord Sugar on the latest series ...
Inside Lord Alan Sugar's millionaire mansions across the world including very unusual room
Lord Alan Sugar is a household name thanks to his role on The Apprentice, but away from our screens has an impressive collection of lavish properties scattered across the globe ...
The Apprentice 2025 candidates: Meet the contestants facing Lord Sugar
Aoibheann is an award-winning hair and beauty salon owner, which she first launched at 24 years old and "hit the ground ...
Lord Sugar says Trump’s mass deportation of immigrants has made America ‘nervous’
Lord Sugar has been in the US since Trump’s inauguration, and recently visited the president’s Mar-a-Lago residence. In a new ...
Lord Sugar brutally questions Donald Trump's credentials as a businessman in two-word dig
The Apprentice's Lord Alan Sugar has taken aim at former US president Donald Trump, and his credentials as a businessman, in ...
Lord Sugar Says Brexit Is 'The Biggest Disaster Of My Lifetime'
Lord Sugar has described Brexit as “the biggest disaster of my lifetime” on the eve of the fifth anniversary of the UK ...