Netflix paid $150 million to air two NFL games exclusively on the streaming platform on Christmas Day and it yielded record-breaking viewing figures.

In the NBA, the Christmas lineup averaged 5.25 million viewers on ABC and ESPN, a big increase from the all-time low of 2.85 million in 2023. ABC simulcast all five games this year, whereas the broadcaster only carried two a year ago due in part to its Monday Night Football obligation.

The Kansas City Chiefs will face the Pittsburgh Steelers in the opening matchup on the NFL's doubleheader on Netflix.

Netflix’s first NFL Christmas Day doubleheader ended up being successful globally. The Baltimore Ravens’ 31-2 victory over the Houston Texans averaged 31.3 million while Kansas City’s 29-10 win at Pittsburgh averaged 30 million worldwide, according to Netflix’s first-party data released on Tuesday.

If you want to watch the Chiefs on Christmas, you better have Netflix or hope Santa delivers you a subscription to the streamer.

D: As expected, Netflix boasted quite an impressive audience for its two Christmas Day NFL matchups. The Chiefs-Steelers and Ravens-Texans games, the first-ever NFL games on the streamer, put up an unduplicated audience of nearly 65 million U.

The penultimate week of the regular season saw the return of NFL games on Christmas Day, including the Kansas City Chiefs at the Pittsburgh Steelers.

Despite blowouts in both Christmas Day games, Netflix drew a record audience of nearly 65 million total streaming viewers in the United States for the Kansas City Chiefs-Pittsburgh Steelers and