Checkout optimization start-up raises $25m Series A to help e-commerce brands compete with Amazon
The company plans to use the new capital to expand its global market presence and accelerate the development of its checkout ...
Tech Xplore on MSN1d
Market researchers and online advertisers, are A-B tests leading you astray? A new study says they could be
Online A-B testing in digital advertising may not be delivering the reliable insights marketers expect, potentially creating misleading conclusions about ad performance.
KYMA2d
Sonora Quest giving free COVID-19 and flu A/B testing for uninsured people in the state
To combat this issue, Sonora Quest is offering free COVID-19 and influenza A/B testing for uninsured Arizonans. Tune into 13 ...
Harvard Business School4y
Avoid the Pitfalls of A/B Testing
Bojinov, Iavor I., Guillaume Sait-Jacques, and Martin Tingley. "Avoid the Pitfalls of A/B Testing." Harvard Business Review 98, no. 2 (March–April 2020): 48–53.