A/B testing is essential for any marketer using Google Ads. Test and refine ad elements, and you’ll get better ad performance, lower costs, a better user experience and an edge over the competition.

A test on live websites showed traffic gains after removing meta descriptions, but another SEO claims such tests are ...

A/B testing works – you just need to avoid some common pitfalls. This article tackles the top mistakes that cause PPC A/B tests to fail, plus practical tips to ensure your tests deliver ...

“A/B testing is dead” proclaims the copy on the homepage of OfferFit, a three-year-old, Boston, Mass.-based startup founded and led by George Khachatryan as CEO, a PhD mathematician and former ...

Gmail for Android will finally let you mark an email as read without opening the app thanks to a new button in email ...

A/B testing is a common marketing and publishing tactic where elements of a piece of content — say, a newsletter or article — are tweaked to see which drives more engagement.

Meta just announced a new A/B testing feature for Reels on Facebook, allowing creators to experiment with different captions and thumbnail images to see what works best. The company’s also ...

This free guide offers 26 practical A/B testing ideas that digital marketers can use to boost clicks, signups, sales, and more. You’ll find test examples for: CTA buttons and placement; ...

A-B split testing can be performed continuously at relatively little cost, allowing for constant fine-tuning of marketing campaigns, website updates, and the development of online tools.

This engineering manager wrote a book on A/B testing. Here’s the behind-the-scenes guide to technical publishing she wishes she had Writing is hard — take it from Leemay Nassery, whose "Practical A/B ...