Honda is taking another cautious step into the electric world with the unveiling of a new car developed with Sony and two stunning concept models.

Sony Honda Mobility of America (SHMA) has teamed up with automotive insurance solutions provider MOTER Technologies to offer integrated insurance solutions for new electric car brand AFEELA.

Sony's declaration to enter the electric vehicle (EV) market with its groundbreaking model, Afeela 1 comes as a surprise to many. Launched at CES 2025, Afeela 1 marks a new aggressive push from ...

The Afeela EV joint ... venturing into the electric vehicle market through a joint venture with Honda Motor Co. (HMC), leveraging Sony's software expertise and Honda's car manufacturing.

The 0 Series also gets an all-new in-house vehicle operating system, dubbed Asimo OS, which pays tribute to the Honda Asimo ...

Honda and Sony joined forces in 2022 to form Sony Honda Mobility (SHM) in a bid to take on the top electric vehicle brands. Despite slowing sales for EVs and increasing competition, they created a ...

The 2026 Afeela 1 ... giant Sony SONY and automaker Honda HMC agreed to launch a joint company in 2023. Called Sony Honda Mobility (SHM), the new company will build cars with a decidedly high ...

Sony has officially entered the electric vehicle (EV) market with its new model, the Afeela 1. This innovative vehicle, developed in partnership with Honda, aims to redefine the driving experience ...

Electric vehicles (EVs) tend to be at the forefront of high-tech minimalist cabins, and the 2026 Afeela 1—the brainchild of Sony and Honda's joint venture ... centers on simplicity and elegance. The ...