Before buying, today’s customers look beyond these to find what is being touted by trusted sources on the internet, via ...

Social media tools are the unsung heroes of the digital world. By 2025, these tools have become even more essential for ...

Planning an event and making it successful is no easy feat. Public relations, or PR, plays a big role in getting the word out ...

Gaurav Ramdev, Chief Growth & Marketing Officer, Protean eGov Technologies shares insights on the company’s latest brand campaign, betting big on high-quality content, and more ...

"State of Destination Marketing 2025" by Sojern reveals increased digital advertising budgets among DMOs, with growing challenges in ROI demonstration and opportunities in AI and data-driven ...

We Are Social, the socially-led creative agency, and Meltwater, a global leader in social and media intelligence, have ...

Avocados From Mexico, Tostitos and Twix are among the brands looking to engage with tuned-in consumers without paying ...

Innovative Click to WhatsApp ads transform digital ads into instant conversations, achieving 400% returns and 34% lower CAC ...

Every budding entrepreneur hopes to become the next Mark Cuban, but, as the saying goes, only the strong survive. In fact, ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

By Samuel OWUSU ADUOMI In today’s fast-evolving business landscape, Public Relations (PR) is no longer a peripheral function—it is a strategic necessity. Organisations across industries are realising ...