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Pernod Ricard is exploring a sale of its champagne brand G.H. Mumm, according to five sources familiar with the matter, as it ...

Pernod Ricard was not in a financial position that meant it needed to sell GH Mumm, the source said. Therefore, any sale ...

Ever since absinthe was outlawed due to rumours it led to insanity, this simple drink has become the nation's go-to apertif.

French spirits giant Pernod Ricard is weighing up the idea of offloading Champagne brand Mumm, Just Drinks understands.

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Pernod Ricard, along with several other major European drinks brands, has been dealing with faltering sales due to increased global uncertainty and an unfavourable foreign exchange market.

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Speaking to analysts, CEO Alexandre Ricard said the company was seeing "a record low consumer confidence level".

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Pernod Ricard is considering selling its G.H. Mumm champagne brand to focus on premium spirits. Working with Rothschild & Co, they target a sale price over three times the brand's annual sales. The ...