The ban on absinthe in 1915 paved the way for the rise of pastis, a beloved French aperitif that remains a cultural icon today. Recognizable as the quintessential aperitif in France, its popularity ...

Ever since absinthe was outlawed due to rumours it led to insanity, this simple drink has become the nation's go-to apertif.

Pernod Ricard is weighing up the idea of offloading Champagne brand Mumm. The French group and its advisers are running the rule over a possible disposal, Just Drinks understands. A source familiar ...

In other beverage news, Celsius is tapping into the nostalgia of roller rinks and arcades with its latest energy drink flavor.

The SIP Supernova Cocktail Grand Prix is named after the online platform SIP (Share·Inspire·Pioneer) operated by the Pernod ...

Absolut, a brand Pernod Ricard USA, New York, announced the launch of new ready-to-serve (RTS) and ready-to-drink (RTD) flavor offerings including flavor expansions to both the Absolut Ocean Spray RTD ...