Ever since absinthe was outlawed due to rumours it led to insanity, this simple drink has become the nation's go-to apertif.

The ban on absinthe in 1915 paved the way for the rise of pastis, a beloved French aperitif that remains a cultural icon today. Recognizable as the quintessential aperitif in France, its popularity ...

The SIP Supernova Cocktail Grand Prix is named after the online platform SIP (Share·Inspire·Pioneer) operated by the Pernod ...

Pernod Ricard is weighing up the idea of offloading Champagne brand Mumm. The French group and its advisers are running the rule over a possible disposal, Just Drinks understands. A source familiar ...

Absolut, a brand Pernod Ricard USA, New York, announced the launch of new ready-to-serve (RTS) and ready-to-drink (RTD) flavor offerings including flavor expansions to both the Absolut Ocean Spray RTD ...

“Beyond the United States and with Pernod Ricard’s global reach ... Beyond bar-made cocktails and simple serves, home drinkers reportedly struggle with how to use a non-alcoholic spirit ...

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The SIP Supernova Cocktail Grand Prix is a competition named after the online platform SIP (Share·Inspire·Pioneer) operated by the Pernod Ricard Group. It was organized to strengthen links with ...