Pernod Ricard is also focusing on premiumization, which we think will be a long-term tailwind to both revenue and margins. This involved shedding noncore assets such as strategic wines, while ...

The ban on absinthe in 1915 paved the way for the rise of pastis, a beloved French aperitif that remains a cultural icon today. Recognizable as the quintessential aperitif in France, its popularity ...