Jack Nicklaus famously identified golf as 90 percent mental. Now playing the game between your ears has taken on an entirely ...

A virtual road bike replica collaboration between Zwift & Pinarello creates a real super limited edition Dogma F bike that ...

Winning The Drum Awards for Experiential Activation to Launch a Brand/Product Gold is AMV BBDO and Meta Quest with ‘Old Dog ...

There's a least one demographic in China that's opening up their wallets: gamers. That cohort helped power a one-third rise ...

The metaverse, a virtual universe merging reality with the internet, is no longer just a sci-fi concept—it’s unfolding right ...

Players looking to challenge themselves against an "inescapable" room will find these games perfect to pit their minds ...

Mixed reality gaming may be the motivation kids need to stay active, according to a new study from the University of Georgia.

East Liverpool High School principal Bryian Burson applied for a Perkins grant to purchase a Street Smarts virtual reality ...

Passengers who have an hour or two to kill while waiting for a flight at Denver International Airport (DEN) can now try out ...

Now playing the game between your ears has taken on an entirely new meaning with GOLF+, the official golf virtual reality game of the PGA TOUR. Just how transformational is it? Bracing for a tough ...

There are over half a dozen video games based on Stranger Things, the hit Netflix phenomenon, but only one is in VR. Those ...