But why is the New Balance 550 so popular? Celebrity approval has been central to this laid-back retro sneaker's ascent, and ...

So why are athletes across the sports spectrum flocking to New Balance now? The answer lies in the shoes' soles and the attention to detail in their manufacturing. I traveled to New Balance's ...

Competing against 2020 Australian Open champion Sofia Kenin, Gauff wore a pair of her very own New Balance Coco CG2 sneakers for the match. The silhouette, which comes available in four different ...

Inspired by Gauff's dad's chosen sport of basketball, Gauff's custom sneaker remains the first-of-its-kind in the tennis market.