With college sports hungry for more marketing money (especially in the name, image, likeness era ), Cookies likely just ...

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Arkansas partners with Walmart and Tyson, featuring logos on the field during home games in a groundbreaking sponsorship.

You’ve probably been referring to the University of Utah ’s tribal logo incorrectly. Most fans call the popular symbol ...

The logo will be under the CSU Ram head at midfield. It makes CSU one of the first college programs to use a change from the ...

You can’t say the Pac-12 is making a comeback because it never really went away. The Conference of Champions was certainly in ...

With House vs. NCAA settlement looming, Texas AD Chris Del Conte understands why schools are looking for new revenue streams ...

like we see in pro sports," said Mit Winter, an attorney specializing in NCAA sports law and Title IX at the Kennyhertz Perry law firm, to CBS Sports.

Credit: AP/Morry Gash The settlement also takes aim at reining in so-called NIL collectives that have sprung up around major college sports, paying millions to athletes, since the NCAA lifted its ...

The settlement also takes aim at reining in so-called NIL collectives that have sprung up around major college sports, paying millions to athletes, since the NCAA lifted its ban on athletes being ...

It's been hinted at, speculated and discussed for years: a growing possibility of some combination of the power conferences detaching themselves from the current NCAA structure. The concept has ...