Before buying, today’s customers look beyond these to find what is being touted by trusted sources on the internet, via ...

Looking to for-profit marketing strategies can provide nonprofits with a way to attract more attention and supporters.

Building a unique clothing brand is exciting, but standing out in a market with competition requires a strong digital ...

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

Susan Theder is the chief marketing and experience officer at FMG Suite.

The coffee shop chain will air a new ad during the Super Bowl pregame show on Sunday and will give away coffee to loyalty ...

Patagonia’s marketing strategy urging sustainability, and the promotion of used Patagonia goods, is working and the company’s overall sales have increased.

Email marketing is a vital part of any digital marketing strategy today. Email stands as the most reliable method to reach ...

Marketers need to prioritize short-form video strategies, refine storytelling to be concise and captivating within limited ...