With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay ...

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws” that influence ...

Discover how custom notepads can elevate your organisational skills and add a personal touch to your note-taking. Ideal for ...

Republic Bank introduced two new members to the corporate leadership team. Cheryl VanAllen serves as executive vice president, chief people officer, and Courtney Eder takes on responsibilities as ...

Planning an event and making it successful is no easy feat. Public relations, or PR, plays a big role in getting the word out ...

Before buying, today’s customers look beyond these to find what is being touted by trusted sources on the internet, via ...

The coffee shop chain will air a new ad during the Super Bowl pregame show on Sunday and will give away coffee to loyalty ...

A consistent brand helps your plumbing business stand out. Use the same logo, colors and tone on your website, social media and materials to build trust. Add digital strategies like Google Business ...

Is it better to work in large groups? Smaller ones? With other people who are similar or different? New research offers insight into these questions -- and some of the results are not what you'd ...

Whether your business is targeting other businesses (B2B) or consumers (B2C), they all have one thing in common: people.

This paper examines the potential of integrating neuroscience, biology, and artificial intelligence to revolutionize ...

Marketers need to prioritize short-form video strategies, refine storytelling to be concise and captivating within limited ...