Before buying, today’s customers look beyond these to find what is being touted by trusted sources on the internet, via ...

A consistent brand helps your plumbing business stand out. Use the same logo, colors and tone on your website, social media and materials to build trust. Add digital strategies like Google Business ...

Whether your business is targeting other businesses (B2B) or consumers (B2C), they all have one thing in common: people.

Marketers need to prioritize short-form video strategies, refine storytelling to be concise and captivating within limited ...

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

Building a unique clothing brand is exciting, but standing out in a market with competition requires a strong digital ...

Marketing Week’s exclusive Career & Salary Survey data suggests the industry is experiencing a burnout crisis. Here’s why.

Republic Bank introduced two new members to the corporate leadership team. Cheryl VanAllen serves as executive vice president, chief people officer, and Courtney Eder takes on responsibilities as ...

Planning an event and making it successful is no easy feat. Public relations, or PR, plays a big role in getting the word out ...

Recent Hawaii college grad turns two key strategies into a lucrative real estate career. Learn the two simple things she does ...

This paper examines the potential of integrating neuroscience, biology, and artificial intelligence to revolutionize ...

Republic Bank is shaking up its leadership team. Find out who's joining the C-Suite and what experience they bring to the ...