Reaching a customer segment that wouldn’t typically seek your services requires careful positioning and outreach.

For tech-savvy business leaders, integrating AI into their sales processes has become a game changer in today’s fast-paced ...

The Philippines’ property development leader is making an exciting entry into the premium residential market. After leading ...

Frontier Airlines targets disappointed Southwest customers with new promotion offering free bags, seat selection and no ...

Artificial intelligence is at the forefront of transforming customer intelligence, enhancing engagement, and optimizing ...

Digital marketing is evolving at a rapid pace, and businesses need to leverage the right tools to stay ahead of the ...

BrightView Holdings' strong backlog faces near-term growth hurdles. Read why BV stock is rated "hold" with mixed economic ...

Understanding your ideal customers requires continuous research, segmentation, behavior analysis, and relationship-building.

Make sure your data is clean, accurate, and streamlined. 2. Defining a market segment by instinct—without backing it up with data Although segmenting on the basis of customer profiles or personas ...

Companies experience changes as they grow. Here are tips to build retention-focused, customer success teams at every stage.

A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...

Canon India continues its leadership in Colour, Mono, and Overall MFD categories, reaffirming its commitment to innovation and customer-centric solutions National, ...