James Quincey, chairman and CEO of The Coca‑Cola Company, said despite the advancements in AI, the technology has its ...
Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...
At Adobe Summit, Coca-Cola CEO James Quincey shares his vision of a Minority Report-style future where we all appear in our own adverts, and get hounded by gen AI until we buy.
Publicis Groupe has won The Coca-Cola Company's US and Canada media account from incumbent WPP following a closed review.
Last year, the company released a Christmas commercial that was ... themselves about greenwashing. Like Coca-Cola, many corporations run ad campaigns that harm the environment.
The Drum catches up with Yann Caloghiris at SXSW, where he says the future for agencies is designing AI-powered experiences ...
When times are tight, it's tempting to see marketing as a 'nice to have'. But brands in the know have been investing - and ...
According to Hussein M. Dajani, Petromin’s Chief Marketing Officer, "By harnessing AI, Volvo has transformed the way stories ...
Under the ASA’s Grinch-like interpretation of the new HFSS ad rules, it’s not just ads for specific unhealthy products that will be stolen from our screens, but scores of non-specific, ...
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