James Quincey, chairman and CEO of The Coca‑Cola Company, said despite the advancements in AI, the technology has its ...

At Adobe Summit, Coca-Cola CEO James Quincey shares his vision of a Minority Report-style future where we all appear in our own adverts, and get hounded by gen AI until we buy.

When times are tight, it's tempting to see marketing as a 'nice to have'. But brands in the know have been investing - and ...

According to COMvergence, Coca-Cola’s U.S. media spend was $785 million (£607m) in 2024, up from $610 million (£471 million) ...

Artificial intelligence is rapidly transforming creative industries, redefining the processes of ideation and execution. Few companies embody this Artificial intelligence is rapidly transforming ...

In 2025, it can seem as though the future generations of AI advocates promised have finally arrived. We see the benefits of ...

After all, AI can have some serious benefits for businesses. But if it isn’t implemented adequately, new research suggests it ...

Ricky Mulvey: Welcome to Correction Territory. You're listening to Motley Fool Money. So I'm Ricky Mulvey, joined today by ...

North Carolina’s own Cheerwine holds a place of honor, its cherry-flavored goodness a point of local pride. But you’ll also find small-batch root beers, ginger ales that actually contain real ginger, ...

There’s a moment when your eyes first scan the stone facade of Hardy Sweet Shop that your stomach does a little flip – not ...

Digitization has done that.” He also acknowledged that Coca-Cola recently endured backlash due to its AI-powered Christmas commercial. It doesn't feature any real-life actors. Ads using ...