Young, vibrant personalities are part of On's foray into tennis sponsorships that feature young, charismatic athletes from ...

World No.13, Ben Shelton reacted to the latest brand endorsement video dropped by sportswear company ‘On’, featuring Roger Federer and Sesame Street character Elmo.

Iga Swiatek, the Polish WTA World No. 2, unveiled a new signature custom-made shoe. The latest kicks feature her words engraved on the side, which she borrowed from singing superstar Taylor Swift.

Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

Roger Federer will star alongside Elmo in a cheeky advert that will air during America's biggest sporting event.

Great servers have realized that power and pace are not the end-all and be-all, and that their killer shots must be backed up with a solid return game.

Ben Shelton has started the 2025 season quite brilliantly, showing some progress compared to last year and hinting that he ...

Ben Shelton is one of tennis’s brightest rising stars. The 22-year-old American has quickly established himself at the top of ...

World no. 13 Ben Shelton made a winning start in front of the home fans in Dallas. The 4th seed took down Aleksandar Vukic ...

After Nishioka and Munar posted notable wins, Ruud avoided the upset bug in making it 0-3 for U.S. players on Center Court Thursday afternoon.

Three American men's tennis stars fell short of success at the Dallas Open. There were high hopes for some American showdowns this weekend down in Dallas, Texas. However, parties were stalled when top ...

Ben Shelton cruised through his first-round matchup against Aleksandar Vukic at the Dallas Open in straight sets, with Casper Ruud joining him in the last 16 on Tuesday. (More Tennis News ...