Like previous models, the second-gen Max also includes support for Dolby Vision (in addition to HDR10 and HDR10 Plus) and Dolby Atmos. The 4K-capable gadget continues to offer impressive Alexa integration,

The Amazon Fire TV Stick 4K Max, Stick 4K, and Stick HD are heavily discounted right now, saving you up to 56%. Which one should you get?

Amazon has just lowered the price of all its Fire TV Stick models for the second time in a few days.

There may be no Black Friday label put on this deal, but it sure feels like a Black Friday deal! Right now, the Amazon Fire TV Stick 4K has dropped to a brand-new best price: it’s now available for $22 on Amazon, a whopping 56 percent off its usual $50 price.

Amazon is already rolling out some impressive early Black Friday deals after announcing its official sale dates. The standout offer is the Fire TV Stick 4K, now at its lowest-ever price of $21.99 (according to camelcamelcamel) beating its previous best of $25 during Prime Day.

Amazon is currently offering massive discounts on its popular Fire TV Stick lineup and matches the deals seen during last year’s Black Friday and Prime Day events. These streaming devices have become a staple in many households and offer a convenient way to transform any TV into a smart entertainment hub.

The Amazon Fire TV Omni supports Dolby Atmos, HDR10, and comes with 6 months of MGM+ free. Save $280 on the 75-inch model right now at Amazon.