Adobe has unveiled its new subscription plans for Firefly AI, allowing users to integrate these plans with their Creative ...

Capitalize on Adobe's stock dip! With strong AI integration, digital-first demand, and resilient growth, Adobe remains a top ...

Adobe debuts Firefly Video Model in public beta, challenging OpenAI’s Sora with AI-powered video tools for pro filmmakers, ...

Adobe Firefly Video Model, available in public beta, is the only generative AI video model that is IP-friendly and commercially safe, so brands and creative professionals can use it confidently for ...

The word “commercial” may be on everyone’s mind after the Super Bowl. From favorites to flops, this year’s crop of Super Bowl ...

Generate Video, which is powered by the Firefly Video Model, can create video clips of up to five seconds in length from a ...

Adobe Firefly AI video generator offers commercially-safe AI video tools trained on licensed content — challenging OpenAI’s Sora.

Adobe reported its Q4 FY24 earnings, where total revenue grew 11% YoY to $5.6B, at a similar rate to the previous quarter.

Adobe's Firefly AI tools will let creators take still images and turn them into short video clips, among other new features.

Adobe today unveiled its latest innovation in generative AI within it's Firefly application, now featuring the industry's first commercially safe AI video generation model. This development aims to ...

Firefly's Standard plan costs $9.99 per month, the Pro plan will run users $29.99 a month, and there's a more extensive Premium tier in the works.

Generate Video is now in public beta, allowing anyone to generate five-second video clips at 1080p.