Anheuser-Busch, Meta, PepsiCo, Frito-Lay, Taco Bell, Uber Eats and others will vie to win over the more than 120 million viewers expected to tune in for the broadcast on Fox and via the free livestream on Tubi.

A developer in northeast Michigan, Konczak owns B Cubed Manufacturing which makes modular drive-thru buildings such as the ones for Biggby Coffee’s drive-thru locations. Konczak said the brand is known for its history of providing "value to consumers and their families.”

Sean Tresvant joins the board as Marriott focuses on “innovating for the future,” per chairman David Marriott. The hotel company recently underwent an organizational restructuring.

Fox has sold at least 10 commercials for Super Bowl LIX for $8 million, according to multiple reports Wednesday.