How AI, CMS and DXPs defined digital experiences in 2024, with insights from ground-floor practitioners and industry data and ...

Looking ahead to 2025, the question of whether companies can generate a return on investment — especially in generative AI — ...

The biggest metric for AI ROI is productivity, said Carlos Meléndez, VP of operations at Wovenware. Meléndez said an ...

Marketers should watch how consumer and industry trends will further evolve from the past year. The first consumer devices ...

Sentiment analysis transforms customer experience by uncovering emotions, driving engagement and delivering ...

The most impactful developments and insights into the strategies and innovations that shaped digital engagement in 2024.

Gain deeper insights into customer sentiment with AI-driven tools that track emotions in real-time, which helps you improve ...

With Agentforce 2.0, Salesforce envisions a future of work where thousands of agents pick up the slack in Slack and beyond.

How CMOs can strategically leverage the right technology to encourage and drive marketing innovation and achieve their ...

At LinkedIn, we’re always iterating and building products designed with B2B marketers in mind. We’re excited to expand the ...

Social care is the practice of engaging with customers on social media to meet their needs, solve problems and build ...

Google's strength lies in its dominance in cloud services through Google Cloud Platform (GCP), coupled with its leadership in ...