Google’s Gary Illyes answered a question about canonicalization, indexing and core algorithm updates that gives a clearer picture of how the different systems work together but independently. A search ...

A start-up called Perplexity shows what’s possible for a search engine built from scratch with artificial intelligence. By Kevin Roose Kevin Roose used the Perplexity search engine for several weeks ...

Google’s John Mueller answered a question in Reddit about whether it’s okay to no-index a webpage in order to keep it from being shown in the sitelinks. Sitelinks, which are clustered links in the ...