Market segmentation has been divided into four distinct types according to the different criteria used in segmenting the market: socioeconomic, geographic, product-related and psychographic (Pollock, ...

Explore Worldwide’s top marketer explains how data helped the firm better segment its audience, bring joy back into the brand and launch a worldwide book club.

Market research can uncover vital clues about demographic and psychographic segmentation and reveal the "gap" in the market that a budding entrepreneur would want to plug and so grab a slice of ...

The director of marketing in a large company is confronted by some of the most difficult problems in the history of U.S. industry. To assist him, the information revolution of the past decade puts ...