Psychographic Segmentation: Psychographic segmentation ... brand loyalty, engagement with marketing materials, or response to ...

Personalized advertising tailors marketing messages to individual consumers based on their preferences, behaviors, and ...

Explore Worldwide’s top marketer explains how data helped the firm better segment its audience, bring joy back into the brand and launch a worldwide book club.

The director of marketing in a large company is confronted by some of the most difficult problems in the history of U.S. industry. To assist him, the information revolution of the past decade puts ...

Market segmentation has been divided into four distinct types according to the different criteria used in segmenting the market: socioeconomic, geographic, product-related and psychographic (Pollock, ...

Market research can uncover vital clues about demographic and psychographic segmentation and reveal the "gap" in the market that a budding entrepreneur would want to plug and so grab a slice of ...